Merchandise finds its way to be auctioned for many reasons. Perhaps an entire household of goods becomes available from an estate when a house is about to be sold. Or a business owner is retiring and needs to sell off remaining inventory quickly. Selling at auction is a win-win situation, as a large volume of merchandise can be cleared out quickly. Buyers are happy because they set the price they are willing to pay. Naturally, items with more interested buyers will command higher prices.